Trusted by 100k+ users
Trusted by 100k+ users
Trusted by 100k+ users
LALAFO
LALAFO
LALAFO
Transforming Lalafo with AI-Driven Design
Transforming Lalafo with AI-Driven Design
Transforming Lalafo with AI-Driven Design
Project Overview & Challange
Project Overview & Challange
Lalafo is one of the largest classified marketplaces in Central Asia, but its experience remains largely manual and outdated.
Users struggle with: time-consuming posting, unclear categorization, and difficulty finding relevant products.
Trust is low due to fake listings and repetitive buyer–seller interactions.
The challenge:
How might we reimagine Lalafo’s marketplace with AI-driven solutions to improve posting, discovery, trust, and communication — while keeping the UX simple and accessible for all users?
Lalafo is one of the largest classified marketplaces in Central Asia, but its experience remains largely manual and outdated.
Users struggle with: time-consuming posting, unclear categorization, and difficulty finding relevant products.
Trust is low due to fake listings and repetitive buyer–seller interactions.
The challenge:
How might we reimagine Lalafo’s marketplace with AI-driven solutions to improve posting, discovery, trust, and communication — while keeping the UX simple and accessible for all users?
Diving into the Process
Diving into the Process
To address these issues, I embarked on a comprehensive process divided into four stages: Understand, Converge, Explore & Develop, and Validate.
To address these issues, I embarked on a comprehensive process divided into four stages: Understand, Converge, Explore & Develop, and Validate.
Role
Role
Product Designer
Product Designer
Team
Team
Founder, Product Designer,
Stakeholders, Marketing Team
Founder, Product Designer,
Stakeholders, Marketing Team
Tool
Tool
Figma, Notion, Jira, Grafana
Figma, Notion, Jira, Grafana
understand
understand
understand
Laying the Foundation
Laying the Foundation
Laying the Foundation
We started with a thorough review of Lalafo’s marketplace to identify usability issues and opportunities where AI could improve posting, search, and trust.
We started with a thorough review of Lalafo’s marketplace to identify usability issues and opportunities where AI could improve posting, search, and trust.
We started with a thorough review of Lalafo’s marketplace to identify usability issues and opportunities where AI could improve posting, search, and trust.
Converge
Converge
Converge
Identifying Key Areas for Improvement
Identifying Key Areas for Improvement
Identifying Key Areas for Improvement
With the audit insights, I pinpointed four critical areas in Lalafo’s posting journey
that could be streamlined with AI + UX improvements
With the audit insights, I pinpointed four critical areas in Lalafo’s posting journey that could be streamlined with AI + UX improvements
With the audit insights, I pinpointed four critical areas in Lalafo’s posting journey
that could be streamlined with AI + UX improvements
Metrics Insights
Metrics Insights
Metrics Insights
Gain deeper understanding and drive strategic decisions with data analytics
Gain deeper understanding and drive strategic decisions with data analytics
Gain deeper understanding and drive strategic decisions with data analytics
Real-Time Monitoring
Average ROI Increase
Predictive Analytics
Successful Campaigns
Satisfied Clients
App Store Reviews
Currently working on it….